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Influence Media News publishes reporting, interviews, analysis, and practical guidance on personal branding, authority, discoverability, media, and influential reach.
Explore the five editorial pillars Influence Media News uses to examine how experts become trusted, discoverable, influential, and recommended.
Steve Ramona is a media host who runs his business with a servant's heart and believes that this is a strategy that works well for business. He shares what it means to be a super connector and how his podcast has become a multi-million-dollar opportunity, even though he doesn't charge to be on his show.
By Dr. Trudy Beerman · 9/3/2026
Do you remember when search engines like Google returned pages of links in response to a search, and we had to click through them all to see if we found a relevant answer? AI has changed how search is answered, and search engines have changed how they respond.
By · 9/1/2026
The algorithm on social platforms is changing, and the focus of what matters most is the most telling. Optimizing for watch time, even shorts and reels have increased the time, and platforms are getting a TV address.
By Dr. Trudy Beerman · 8/31/2026
Media and creator measurement frequently confuse exposure with audience value. The algorithm is changing, and optimizing for the wrong metric will impact influential reach over time.
By Dr. Trudy Beerman · 8/30/2026
For much of the broadcast era, access to a significant media audience depended heavily on editorial gatekeepers. With the rise of pay-to-play media options, the visibility game is changing rapidly.
By Dr. Trudy Beerman · 8/24/2026
AI Assistants, AI twins, AI Agents, and so much more is becoming the standard in society. In some cases, AI use is encouraging intellectual laziness in some and platforms are rapidly deciding those content pieces constitute AI 'slop'. With AI use on the rise, authentic creator authority and identity becomes more important than ever before.
By Dr. Trudy Beerman · 8/5/2026
AI Assistants, AI twins, AI Agents, and so much more are becoming the standard in society. In some cases, AI use is encouraging intellectual laziness in some, and platforms are rapidly deciding those content pieces constitute AI 'slop'. With AI use on the rise, authentic creator authority and identity become more important than ever before.
By Dr. Trudy Beerman · 8/5/2026
The World Cup is more than a game; it’s a global stage for influence and transformation. Experiences really do reshape and influence narratives in ways stats never can.
By Dr. Trudy Beerman · 7/30/2026
As AI changes how people select experts, founders, and services, Recommendation Science examines how evidence, trust, authority signals, and algorithms determine who becomes cited, known, and recommended.
By Dr. Trudy Beerman · 7/22/2026
Founder credibility increasingly shapes how customers, decision-makers, and AI systems evaluate a company. Learn why credible founder visibility matters.
By Dr. Trudy Beerman · 7/17/2026
How Jimmy Donaldson transformed YouTube views into businesses, philanthropy, and one of the most powerful influence engines of the digital age.
By Dr. Trudy Beerman · 6/29/2026
Dr. Steve Jeffs and Erwin deGrave, the co-founders of The Guiding Matrix, reveal why many talented coaches remain trapped in a founder-dependent model and how to break free by adopting a CEO mindset.
By Dr. Trudy Beerman · 6/28/2026
An analysis of how Ryan Reynolds transformed humor, personality, and media visibility into scalable business influence across entertainment and consumer brands.
By Dr. Trudy Beerman · 6/1/2026
Laura Burke is a former law enforcement officer-turned-author who draws on her real-world experience to craft gripping murder mystery stories. PSI TV discusses her book SURGICAL MURDERS.
By Dr. Trudy Beerman · 5/28/2026
Chick-fil-A celebrated the first birthday of its North Dale Mabry store in Tampa, FL. PSI TV was on location to cover the activities, and speak with Manager, Addy Fell.
By Dr. Trudy Beerman · 5/27/2026
Gary Vaynerchuk has achieved Built $200M agency by focusing on entrepreneurship, marketing. With 2.8M+ combined across LinkedIn, Twitter, Instagram, their approach offers valuable insights for modern professionals building their influence.
By Research Team · 5/11/2026
When you have a market impact so powerful, the industry names it - the 'Caitlin Clark Effect' is more than an amazing basketball player, it is about influence at scale that is being studied under a microscope.
By Dr. Trudy Beerman · 4/30/2026
Finns Fighters bridges the gap for local families by providing direct financial assistance for essential needs like rent, mortgages, and car payments. Beyond the bills, the organization focuses on creating meaningful memories through respite trips and special celebrations.
By Dr. Trudy Beerman · 4/26/2026
A former PSI TV guest returns to share follow-up experiences since appearing as a guest. This guest leveraged the experience and reaped the benefit not only of the appearance but also of all the media opportunities that came as a result.
By Dr. Trudy Beerman · 4/11/2026
Gossip marketing is trending, and Gurus are promoting it. In this article, Dr. Trudy responds to a LinkedIn post by an Expert Marketer, in light of her stance on attention and credibility.
By Dr. Trudy Beerman · 4/3/2026
A viral McDonald’s burger video drew 11 million views and sparked a wave of CEO response videos—revealing why executives themselves are becoming powerful marketing vehicles.
By Dr. Trudy Beerman · 4/1/2026
Active-duty and inactive-duty military personnel have special considerations when it comes to real estate. Lee Bennett was a guest on PSI TV, and talks about how his lived experience in the US Military helps him continue to serve in a new capacity.
By Dr. Trudy Beerman · 3/23/2026
Experts who want to share their offer often pitch podcasts and other shows. When it comes to trying to guest on TV, most experts are unsure how to make that a reality. This post sheds light on how experts can guest on TV.
By Dr. Trudy Beerman · 3/14/2026
Experts sometimes have unrealistic expectations and perhaps even magical thinking around the outcome of a guest experience on a Podcast or other stage. This covers the industry experience from the show and distribution perspective.
By Dr. Trudy Beerman · 3/10/2026
Two very different men rose to the presidency through unconventional paths. This analysis examines how visibility, narrative clarity, and brand architecture transformed recognition into scalable influence.
By Dr. Trudy Beerman · 2/28/2026
Podcasting meets theater, and the outcome is a strategy worth adopting. Learn how PSI TV guest, Jeff Revilla brought his passions together for an interesting twist to two familiar entertainment concepts.
By Influence Media News Staff · 2/28/2026
If you allow AI to write from scratch without your input, you are outsourcing identity. And when identity is outsourced, authority weakens.
By Dr. Trudy Beerman · 2/18/2026
The rise of the term influencer has blurred an important distinction in the definition of influential reach. Being labeled an influencer creates the assumption that influence and audience reach are interchangeable, when in reality they are very different forms of power.
By Dr. Trudy Beerman · 2/9/2026
AI has made information instant and abundant. What it has not made easier is decision-making. This article reminds the reader of the value of the human expert in guiding confident decisions in those they serve.
By Dr. Trudy Beerman · 2/4/2026
John Maxwell often speaks about leadership, influence, and values without always naming the source that shaped those convictions. That source was Billy Graham. Long before modern influence culture confused visibility with authority, Graham demonstrated a truth Maxwell would later teach the world: influence is not built by being seen, but by being trusted. Platforms amplify messages. Conviction creates followers. Source: Crosswalk, “How Billy Graham Influenced John Maxwell”
By Dr. Trudy Beerman · 2/4/2026