How Post Malone Mastered the Modern Media Game and What Experts Over 40 Can Learn From It.

By Dr. Trudy Beerman | 11/10/2025

In the world of personal branding, Post Malone offers one of the most compelling case studies of the last decade. Let’s unpack how Austin Richard Post transformed himself into a niche dominator—someone who doesn’t just follow trends but molds them around his identity—and what you can steal from his playbook.