← Back to Influence Media News

Trust Building Articles

Learn how to build trust, credibility, and authority in your industry through authentic engagement and value creation.

AI + Authenticity: Why Your Personal Brand Needs a Human Touch in a Machine-Written World

Artificial intelligence is no longer the future of branding; it is the present. From AI-generated LinkedIn posts to automated podcast scripts and design prompts that churn out logos in seconds, the tools are everywhere. In fact, surveys show that more than 80% of content creators already weave AI into their workflow, and nearly every major brand has some form of AI adoption strategy.

Why 88% of Customers Prioritize Authenticity Over Polish in 2025

New research reveals the shift from polished content to real storytelling, with authentic personal brands driving 4-6x higher purchase likelihood compared to traditional marketing approaches.