The Cracker Barrel Rebranding Disaster: 10 Critical Personal Branding Lessons Worth $100 Million

By Marcus Thompson | 8/24/2025

When Cracker Barrel changed its 48-year-old logo in August 2024, the backlash was swift and brutal—wiping out nearly $100 million in market value. Here are the essential personal branding lessons every professional can learn from this corporate catastrophe.